SAS

ACRM

MemoCloud is a Tier 1 agent for SAS. We have already implemented over a dozen machine learning projects in various industries, including gaming, education, government, and e-commerce within Taiwan. Our strength lies in building machine learning-driven ACRM (Analytics CRM) solutions for our clients. We have developed over ten member analysis templates that are easy to use and designed to assist marketing decisions.

Our goal is to enable marketers, even without modeling expertise, to quickly get started and make decisions and product recommendations using visualized templates.

Our member analysis templates cover a wide range of functionalities, including:

  • Machine learning-based recommendation system: Recommending products based on machine learning algorithms.

  • Customer conversion prediction model: Predicting first-time customer conversions.

  • ML-based RFM modeling: Analyzing member activity using machine learning-driven RFM models.

  • Member journey path analysis: Analyzing customer journey paths to support marketing decisions.

These easy-to-use and highly effective machine learning analysis templates are the first of their kind in the industry and have set a new benchmark. By the end of 2019, more than ten gaming projects across seven companies in Taiwan had adopted our SAS-based ACRM system.

https://www.sas.com/zh_tw/home.html